I've been a medium roast coffee drinker for years until my wife and I recently visited the Kauai Coffee plantation. After sampling several roasts I had them mail home a package of Rooster Alarm and Aunty Aloha, both of which I was quite impressed with. After we returned home and brewing the Aunty Aloha, I switched over to the Rooster Alarm and low and behold it wasn't a fluke, I truly enjoyed the rich flavor of this dark roast. I've since finished another bag and will now be buying a 5#er and will be experimenting with different grinds to find what's just right for the machine. Truly a little bit of aloha in my cup!